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The Case for Twitter Video Advertising



The favorite platform of journalists, politicians, and celebrities, Twitter has emerged as the hub for real-time discussion. When live events occur, it’s where the digital world turns to take the pulse of — and contribute to — the online conversation. While YouTube and Facebook attract the lion’s share of digital video viewership and ad spend, […]

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The Case for Twitter Video Advertising


The favorite platform of journalists, politicians, and celebrities, Twitter has emerged as the hub for real-time discussion. When live events occur, it’s where the digital world turns to take the pulse of — and contribute to — the online conversation. While YouTube and Facebook attract the lion’s share of digital video viewership and ad spend, […]

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Get Educated: Social Video Delivers Reach for Higher Ed


For higher education advertisers, there’s no better way to reach an engaged high school- and college-aged audience than on YouTube, Facebook, Instagram, and Twitter. According to eMarketer, 85% of 13-24 year-olds choose to watch video on YouTube, far ahead of cable or satellite TV, while 53% watch video on Facebook, and 37% watch on Instagram. […]

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Building and Managing a Data Science Team the Right Way


This post originally appeared on MassBigData.org on August 15, 2016 as part of the Massive Data Blog Series. On July 12, more than 120 data scientists converged on Pixability HQ in Boston for “Building and Managing Data Science the Right Way,” a meetup that featured a panel of data science leaders who discussed how to […]

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Instagram Stories Encourage More Unfiltered Sharing


Last week, Instagram rolled out a new feature to encourage more spontaneous sharing on its platform. With Instagram Stories, users can post photo and video content that disappears after 24 hours. Users can also overlay text and drawings on photo and video slideshows. Instagram’s CEO openly acknowledges the similarities to Snapchat’s core offering. Stories hopes […]

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Pixability and YouTube’s Measurement Program


As a longtime partner of YouTube, Pixability is proud to work with YouTube in developing YouTube’s Measurement Program, a certification program for companies providing YouTube measurement services. Amidst the complexity of the YouTube ecosystem, the goal of the program is to provide accurate, consistent and relevant YouTube measurement data to clients and users; the program […]

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The 2016 Summer Olympics: On Your Marks, Set, Livestream


Live video is set to take the gold at the 2016 Summer Olympics in Rio. While the Olympics have been livestreamed for years, the rise of mobile video consumption and the dramatic growth of video streaming are making this the first Olympics where livestreamed content could really go mainstream. With the broad availability of livestreaming […]

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New Facebook Mobile Video Features Turn Up Heat On YouTube


This post previously appeared on July 26, 2016, on MediaPost. Facebook is experimenting with a number of video features in the test version of its Android app that enhance the mobile viewing experience. New features — like a dedicated video tab and subscription-based video channels — are aiming to make video a more integral component […]

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