How Mobile Changes Ad Viewership on YouTube | Part 2

April 2, 2014 | Posted by Andreas Goeldi, Chief Technology Officer

Mobile | Tags: , , , ,

Last week, I discussed how the shift in viewing behavior has had a huge impact on online video consumption. This week we will look at how YouTube ads work differently on mobile devices and share recommendations for YouTube marketers who want to optimize their strategy for mobile.

Mobile viewers skip ads more often

Our analysis of YouTube ad campaigns showed that view rates (the percentage of fully watched, unskipped ads) was about 26% lower on mobile devices when compared...

ÜberTube: Where Brand Marketing Meets YouTube

March 26, 2014 | Posted by Rob Ciampa, Chief Marketing Officer

YouTube events | Tags: , , , , , ,

Today, Pixability announced ÜberTube, a long overdue, independent summit for major brand executives using YouTube as a marketing platform. This post, however, isn’t about ÜberTube (although you can find specifics about the April 29th event here); it’s about the motivation behind the event and why:

  • There’s a fundamental shift in the digital marketing ecosystem
  • YouTube isn’t about video; it’s...

How Mobile Changes Viewer Behavior on YouTube

March 21, 2014 | Posted by Andreas Goeldi, Chief Technology Officer

Mobile | Tags: , , , , ,

It’s no secret: We all spend more time than ever looking at smartphone and tablet screens. According to eMarketer, more than half of the U.S. population owns a smartphone, and 44% use a tablet. For many people a mobile device is now their primary way of accessing the Internet.

This shift in behavior has a huge impact on online video consumption. YouTube’s official statistics say that 40% of total watch time is spent on mobile devices. In some countries...

YouTube Beauty and the Future of Digital Marketing

February 25, 2014 | Posted by Rob Ciampa, Chief Marketing Officer

Industry Studies, YouTube events, YouTube news | Tags: , , , , , , ,

Those of you familiar with Pixability know we’re really a technology company. With all the YouTube strategy, marketing, and advertising work we do with big brands, it’s easy to forget that there’s a whole lot of computing power and big data behind it all. We regularly step back and turn our technology on a broader market. Last year, we performed the largest brand analysis ever done on YouTube. Just a few weeks ago, we unleashed our software on the beauty industry on YouTube. The results...

YouTube’s Radical Transformation of the Beauty Industry

February 4, 2014 | Posted by Merrily McGugan, Marketing Manager

Industry Studies | Tags: , , , , , , , ,

Today is a momentous day. No, I’m not talking about the Seattle Seahawks’ recent Super Bowl victory. That was more of a blowout than a major event. After five months of data gathering and analysis using Pixability’s big data video software, today our marketing team launched our study “Beauty on YouTube: How YouTube is Radically Transforming the Beauty Industry and What That Means for Brands.”

This...

YouTube For Brands At Streaming Media West

December 19, 2013 | Posted by Jamison Tilsner , Strategic Accounts Lead

YouTube events | Tags: , , , , , , , , , , ,

A few weeks ago, I had the pleasure of moderating a panel at Streaming Media West on YouTube strategy for major brands. The panel discussion focused on why most brands have not yet mastered the dominant entertainment platform for millennials and second-largest search engine in the world: YouTube. A very diverse group of professionals who have built careers around YouTube weighed in on this question, as well as sharing best practices for brands that are beginning to invest on YouTube.
(insert...

YouTube Without Big Data Is No Longer An Option For Brand Marketers

December 12, 2013 | Posted by Merrily McGugan , Marketing Manager

YouTube strategy | Tags: , , , , , ,

According to a recent study conducted by Rocket Fuel, 92% of companies who always sufficiently use data are meeting or exceeding organizational goals. 75% of respondents who use Big Data to drive more than half of their marketing strategies said blah blah blah blah blah.

Have I lost your interest yet? Chances are you began to tune out as soon as you hit the onslaught of rather irrelevant (not to mention boring) facts, figures, and statistics above.

A search for “Big Data” turns...

Time To Reconsider Your Hosting Strategy – YouTube For Brands

December 6, 2013 | Posted by Rob Ciampa , CMO

YouTube strategy | Tags: , , , , , ,

I just read yet another rather ill-conceived article about YouTube for brands. What caught my attention this time was the shaky foundation of this particular argument. It was based around a pretty infographic that reflected survey-based, non-quantitative data.

Haven’t we been here before?

You shouldn’t use YouTube because the analytics simply aren’t there.
Not true.

You can’t put high quality video on YouTube. Not true either.

You can’t post videos...

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