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Programmatic, YouTube, & the New Media Landscape



Today we made a major announcement around programmatic technology, Pixability, and YouTube. Before I discuss why we changed the YouTube media buying equation, I’d like to share some recent industry news that highlights some of our motivations here at Pixability. It’s “TV Land” time for TV. When the CEO of Omnicom Media Group advises the […]

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Programmatic, YouTube, & the New Media Landscape


Today we made a major announcement around programmatic technology, Pixability, and YouTube. Before I discuss why we changed the YouTube media buying equation, I’d like to share some recent industry news that highlights some of our motivations here at Pixability. It’s “TV Land” time for TV. When the CEO of Omnicom Media Group advises the […]

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Who doesn’t love CHANEL No. 5 & Netflix? YOUTUBE VIDEO ANALYSIS


You’ve heard of CHANEL No. 5, yes? Perhaps that’s because this luxury brand is doing all the right things when it comes to marketing (and YouTube video).  This week, our Branded YouTube Videos of the Week series continues this week with five new Pixability video picks. Pixability is full of YouTube-Certified experts who know the […]

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KMART, SPEED STICK, AND SAMSUNG: OH MY! YOUTUBE VIDEO ANALYSIS


Kmart, Samsung, Speed Stick, Gatorade, and PUMA are producing fantastic YouTube ads. Read this week’s YouTube Brand Videos post to learn what these market leaders are doing right, and where there is still room for improvement. 1. Kmart: Not a Christmas Commercial Why it works: Points out how ridiculous Kmart is being, but the use […]

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Help Vote Pixability Into A SXSW 2015 Speaking Slot


South by Southwest (SXSW) is a big deal. Some of the most brilliant minds across a variety of industries gather each March in Texas to spread the latest thought-leadership and insights that will set the stage for the year to come. And we need your help winning a speaking slot in the 2015 SXSW program. […]

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Reel Video Summit 2014: What do Monopoly™ and YouTube have in common?


Monopoly™ and YouTube have more in common than one might expect. In fact, last week at Reel Video Summit 2014, Pixability laid out six reasons why lessons learned during childhood Monopoly™ games are applicable to YouTube marketing. Brands, agencies, independent creators, YouTube advertising and marketing companies, and members of the media came together for ReelSEO’s two-day […]

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Google I/O 2014: Google wants to own the living room. And your wrist.


If you still think of Google as primarily a search engine company, you’re missing most of the story. The search giant now provides products and technology components for most aspects of our digital lives, not least for the consumption of video. This became clear to the attendees of I/O, Google’s annual developer conference that took […]

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Introducing Pixability’s New Consumer Electronics YouTube Industry Study


Those of you who follow Pixability on social media and at industry events will recall that we released our Beauty on YouTube study earlier this year; a report focused on how vloggers and other independent content creators are controlling the beauty conversation on YouTube. This week, Pixability released its latest industry vertical study: Consumer Electronics […]

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