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Introducing GenAI Contextual Segments for YouTube advertising

Unwrapping the QSR Video Space

July 30, 2019

Here’s a taste of what we found…

  • With Viewership growing by 44% over the past two years, the QSR space is growing faster than gaming or auto content on YouTube.

  • Influencers dominate the QSR space on YouTube, attracting fully 85% of views across top content.

  • Brands are publishing more video on Facebook – but brand YouTube videos receive a higher viewership on average.