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Introducing GenAI Contextual Segments for YouTube advertising

Pixability
Pixability

TrueView for Reach

September 17, 2020

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Formerly in beta, this ad format was released globally in November. TrueView for Reach uses the skippable in-stream format but with CPM buying. The ability to buy TrueView in-stream on a CPM basis can help you reach your desired audience more efficiently. TrueView for Reach ads are best suited for campaigns with reach and awareness goals and can help deliver significant lift in ad recall.Suggested video asset: 15s or 20s (however any length is accepted).