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Introducing GenAI Contextual Segments for YouTube advertising

Understanding Brand Suitability’s Relationship with CTV Advertising

November 24, 2021
Joshua Lowcock
Joshua Lowcock U.S. Chief Digital & Global Brand Safety Officer UM
Susan Schiekofer
Susan Schiekofer Chief Digital Investment Officer GroupM North America
Danielle Wolinsky_2
Dani Wolinsky Global Head, YouTube Ads Buying Experiences Google
david_george
David George CEO Pixability

In this webinar, video advertising experts address the definition of brand suitability and how it has evolved on YouTube and Connected TV. The panel digs into why brand suitability is something that stakeholders across the industry must understand and participate in, and how the advertising industry is moving beyond conventional notions of brand safety to a more nuanced approach with smart suitability strategies. This webinar was broadcast at the Connected TV Advertising Brand Suitability Summit, presented by VideoNuze and sponsored by Pixability.