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Introducing GenAI Contextual Segments for YouTube advertising

Why Brand Suitability Matters to Connected TV

November 22, 2024
DavidG_Webinar
David George CEO Pixability
ColleenDurkin
Colleen Durkin SVP, Experience & Activation Investment Lead Assembly
Joshua Lowcock
Joshua Lowcock Global Chief Media Officer UM
Susan Schiekofer
Susan Schiekofer Chief Digital Investment Officer GroupM

A deep dive into what brand suitability is, and why it matters to connected TV advertising. Explore how agencies and advertisers are adopting increasingly sophisticated approaches to brand suitability as connected TV viewership surges.