Why Brand Suitability Matters to Connected TV
November 22, 2024
David George
CEO
Pixability
Colleen Durkin
SVP, Experience & Activation Investment Lead
Assembly
Joshua Lowcock
Global Chief Media Officer
UM
Susan Schiekofer
Chief Digital Investment Officer
GroupM
A deep dive into what brand suitability is, and why it matters to connected TV advertising. Explore how agencies and advertisers are adopting increasingly sophisticated approaches to brand suitability as connected TV viewership surges.