Success Story
Kettle & Fire Partners With Pixability To Increase Brand Awareness On YouTube
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Kettle & Fire is a health and wellness company that makes convenient, delicious and nutritious bone broth, cooking broth and soups. They initially engaged with Pixability to help curate the right combination of ad units, video creative, and targeting to achieve success on the YouTube platform. Today, Kettle & Fire has established a strong brand presence on YouTube – both organic and paid – and consistently gains strong brand lift from the platform.
For a recent campaign, Kettle & Fire sought to drive increased brand awareness amongst food buyers, specifically “healthy eaters.”
The Result
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VCR
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absolute lift in ad recall
“Pixability has been instrumental in helping shape a unique strategy for Kettle & Fire to grow our presence on YouTube. Their expertise, coupled with their platform, helps us reach the right audiences to drive success across the funnel.
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Victoria Belinsky, Director of Marketing