How KIND is Finding Big CTV Audiences on YouTube: Big Brands on the Big Screen
November 22, 2024
![MattD_Jan2021_cropped](https://www.pixability.com/wp-content/uploads/2022/08/MattD_Jan2021-1.png)
Matt Duffy
CMO
Pixability
![anthony](https://www.pixability.com/wp-content/uploads/2023/07/anthony.png)
Anthony DeRojas
Sr. Director, Digital Marketing & Experience
KIND
Now that YouTube is the largest source of reach on connected TV screens, big brands are increasingly seeing the platform as a critical piece of their overall advertising plan. So how are they approaching YouTube as a CTV platform, while still using best practices for targeting, creative and measurement to drive results?