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Introducing GenAI Contextual Segments for YouTube advertising

Pix Hot Take | Introducing the Inclusive Media Initiative

December 19, 2024
Theresa IMI Welcome
Theresa Go VP, Responsible Media Solutions Pixability

Pixability recently launched the Inclusive Media Initiative, one of the most important product launches in our company’s history. This initiative allows creators to self-identify in the communities that they represent, giving advertisers the ability to directly support the right channels with their ad dollars. In recent years, brands have increasingly recognized the importance of supporting diverse, inclusive, and equitable marketing practices to show commitment to advocacy and to reach audiences across all communities. With the Inclusive Media Initiative, Pixability is on a mission to help connect brands with diverse creators and drive measurable and sustainable equity through media opportunities.