The marketer’s guide to video advertising on YouTube CTV
In this Tactics + Insights Guide, Digiday and Pixability highlight how brands and agencies leverage YouTube as a CTV platform to drive incremental reach and maximize video ad investments — from unifying teams and leveraging behavioral and contextual targeting to engage audiences in meaningful ways. Download this new report to learn about:
- How team siloes impact the effectiveness of YouTube campaigns
- Why marketers are adding YouTube to their post-cookie strategies
- How marketers are optimizing unified CTV campaigns in real-time
- Ways brands are using YouTube for full-funnel campaigns
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