Mythbusting: Engineering A Viral Video

Ring…
“Good afternoon, this is Pixability, how may we help you?”
“I’d like to make my video go viral.”
Stop. I wish I were making this conversation up, except that I hear it with my sales team all the time. I’ve even heard it from reputable agencies. Occasionally (but definitely not here at Pixability), I’ve heard it from CEOs. I recall one incident fondly.
“Rob, we need a viral video.”
“Happy to boss, I’ve been wanting to create some marketing content with scantily-clad people, explosions, and a good serving of liability. Shall we see if the CFO would like to take the leading role?”
Look, we all want that marketing grand slam; what better way to do that than by amplifying your brand? Most of you reading this have seen the granddaddy viral video of ’em all: South Korean entertainer PSY and his YouTube sensation Gangnam Style.
So, let’s come down to earth. You may not be able to create a viral video, but you can still maximize the impact of a video, no matter if you’re a brand marketer, performance marketer, agency, artist, or just someone who wants to deliver a message.
In doubt? I’ll be covering this topic at SXSW Interactive 2013 in Austin, TX on Sunday, March 10, 2013 at 12:30 p.m. at the Austin Convention Center. Our panel is called Mythbusting: Engineering a Viral Video. Here are our panel participants:
Bettina Hein, video marketing maverick, founder and CEO of Pixability, and co-author of Amazon bestseller, Video Marketing for Dummies.
Kevin Doohan, former Red Bull digital guru, now running marketing for Machinima, the wickedly popular video entertainment network for young men.
Eduardo Tobon, business executive and brand video pioneer, currently producing great video content as President of Diners Club International.
Rob Ciampa, (yeah, that’s me), I built a studio and have a 20-year history integrating video with cutting edge business marketing.
If you can make it, we’d love to see you there.
Sincerely, Rob Ciampa.