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Introducing GenAI Contextual Segments for YouTube advertising

Consumer Viewing Preferences Are Changing – Are You Ready?

We’re in the midst of a seismic shift in how consumers are watching video content. Connected TV platforms and streaming services have completely changed consumers’ video consumption, and as a result, many consumers are reevaluating their cable and satellite TV subscriptions. To help advertisers understand exactly how audiences are watching video, we surveyed more thanRead more “Consumer Viewing Preferences Are Changing – Are You Ready?”