Pixability’s Inclusive Media Initiative is our mission to support diverse creators and communities on YouTube. YouTube has historically been a fabulous place to get gift ideas, general inspiration and DIY content. We had the pleasure of interviewing @MissIbarrasWorldArt, one of our fabulous Inclusive Media Initiative Creators who was formerly an elementary school teacher but whoRead more “Inclusive Media Initiative Creator Q&A: Miss Ibarra”
Author Archives: Courtney Colonna
Unlocking Next-Level YouTube Targeting with GenAI Contextual Segments
At Pixability, we’ve always been passionate about eliminating wasted impressions on YouTube by making our targeting smarter, more effective, and more precise. Today, we’re thrilled to introduce our latest innovation: GenAI Contextual Segments (GCS). This powerful new product represents a leap forward in how advertisers can curate and target on YouTube. Powered by cutting-edge GenAIRead more “Unlocking Next-Level YouTube Targeting with GenAI Contextual Segments”
Demand Gen: A Powerful Video-First Tool for Conversions
I want to share some interesting insights about Demand Gen campaigns and why it might be time to rethink where it sits in your brand strategy. If you’ve been putting Demand Gen in the “search” bucket, it might be worth reconsidering and thinking of it as a conversion-driving powerhouse for video. Here’s why. Over 90%Read more “Demand Gen: A Powerful Video-First Tool for Conversions”
Inclusive Media Initiative Creator Q&A: Joseph Harwood
Pixability’s Inclusive Media Initiative is our mission to support diverse creators and communities on YouTube. It’s Q4, and we all know what that means: wrapping up projects, holiday shopping, and planning those New Year’s resolutions! As you’re diving into holiday shopping, consider supporting diverse creators on YouTube with gifts that inspire. Meet Joseph Harwood, anRead more “Inclusive Media Initiative Creator Q&A: Joseph Harwood”
Inclusive Media Initiative Creator Q&A: Karmen Huerta
Pixability’s Inclusive Media Initiative is our mission to support diverse creators and communities on YouTube. Hispanic Heritage Month is a time to honor the rich cultures, histories, and contributions of the Hispanic and Latino communities. In the universe of YouTube, Hispanic creators are not only shaping conversations but also bridging cultural divides and inspiring audiencesRead more “Inclusive Media Initiative Creator Q&A: Karmen Huerta”
Inclusive Media Initiative Creator Q&A: Steffany Strange
Pixability’s Inclusive Media Initiative is our mission to support diverse creators and communities on YouTube. Hispanic Heritage Month is a time to honor the rich cultures, histories, and contributions of the Hispanic and Latino communities. In the universe of YouTube, Hispanic creators are not only shaping conversations but also bridging cultural divides and inspiring audiencesRead more “Inclusive Media Initiative Creator Q&A: Steffany Strange”
3 Tips to Maximize Your Holiday Content Strategy on YouTube
While it may feel early to start thinking about the holidays, many brands are busy planning their end-of-year content strategies to reach holiday shoppers and maximize sales. And as nearly 80% of consumers say they use YouTube for shopping and/or browsing, YouTube is one platform brands can’t afford to skip this holiday season. There wereRead more “3 Tips to Maximize Your Holiday Content Strategy on YouTube”
3 Ways to Leverage YouTube at Every Stage in the Holiday Shopping Journey
YouTube plays a pivotal role in holiday shopping, emerging as a dynamic and influential platform that significantly impacts consumer behavior and purchasing decisions. The platform transforms holiday shopping from a transactional experience into an immersive journey, where individuals find inspiration, make well-informed decisions, and feel a sense of camaraderie, elevating its importance as a catalystRead more “3 Ways to Leverage YouTube at Every Stage in the Holiday Shopping Journey”
Cooking & Cultural Holiday Targeting on YouTube
As winter holidays approach, YouTube is a hub for viewers seeking entertainment, connection and cooking inspiration. Harnessing the power of YouTube’s holiday traffic this season to drive campaign outcomes and connect with engaged viewers at a time when they are most active online. View our Cooking & Cultural Holiday Targeting on YouTube one pager toRead more “Cooking & Cultural Holiday Targeting on YouTube”
2024 Holiday Viewing Trends
View our Holiday Viewing Trends one pager to learn more about this year’s holiday trends on YouTube, and how we can help drive maximum impact.
