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Introducing GenAI Contextual Segments for YouTube advertising

Pixability
Pixability

78% of digital marketers include digital video to drive additional reach for linear TV campaigns.

April 8, 2021

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Amazon Fire TV has roughly 71.2M users, while Roku has 95.2M users. In total, connected TV devices have more than 203M users in the US in 2020.

Shifting budget from linear TV buys is a smart strategy to drive efficient reach.