YouTube is the biggest recipient of CTV ad spending, accounting for 40% of eMarketer total CTV ad spending estimate. Roku and Hulu collectively account for an additional 30%. About seven in 10 total US CTV ad dollars go to these three companies.
April 8, 2021More and more marketers are waking up to the fact that linear TV alone isn’t going to cut it anymore, and are moving budgets to CTV in response.