More and more marketers are waking up to the fact that linear TV alone isn’t going to cut it anymore, and are moving budgets to CTV in response.
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In 2019, CTV will account for 5.4% of total US digital ad spending. For total media ad spending, which includes digital and analog channels, CTV will account for 2.9% of all ad spending in 2019. By 2023, 7.0% of total digital ad spending and 4.7% of total media ad spending will go to CTV.
More and more marketers are waking up to the fact that linear TV alone isn’t going to cut it anymore, and are moving budgets to CTV in response.
YouTube is the biggest recipient of CTV ad spending, accounting for 40% of eMarketer total CTV ad spending estimate. Roku and Hulu collectively account for an additional 30%. About seven in 10 total US CTV ad dollars go to these three companies.
More and more marketers are waking up to the fact that linear TV alone isn’t going to cut it anymore, and are moving budgets to CTV in response.
YouTube received a dramatic 20.1% of all U.S. video ad spending in 2018.
YouTube grabs a massive amount of video ad investment as brands look to engage their consumers on the platform.
YouTube will gross $4.04 in net ad revenue in 2020, over $3.43B in 2019.
Brand and agency marketers are following audience eyeballs to YouTube.
In the 2019 fiscal year, YouTube earned about $15 billion in global gross ad revenues.
YouTube is where marketers are moving their ad dollars to sieze on the massive demand for video.
