Reach Archives | Pixability

80% of U.S. CTV viewers watch ad-supported content.

Linear TV advertisers need to rethink their approach, and put Connected TV platforms at the top of their priorities.

Viewers across demographic lines are turning to YouTube to find, connect and share video content — and marketers must meet them there.

While Netflix doesn’t offer advertising, marketers can reach 75% of that audience by advertising against The Roku Channel.

YouTube on TV Screens is a great step into the Connected TV space, and a perfect way to extend the reach of linear buys.

TV screens are a huge part of YouTube’s viewership that marketers can’t ignore.

The Connected TV audience is massive, and one that linear TV marketers are missing.

Many marketers put YouTube into the mobile and desktop video bucket, but that doesn’t reflect how audiences are using the platform.

Shifting budget from linear TV buys is a smart strategy to drive efficient reach.

Marketers should make YouTube their primary focus when planning their digital video strategy.

While social media usage is reaching a ceiling, digital video viewership continues to grow.