Unlike linear TV, YouTube’s viewership is climbing.
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There are more than 500 hours of video uploaded to YouTube every minute.
The wealth of content on YouTube means there’s something for everybody, and marketers can use the platform’s advanced targeting features to uncover the audiences they want to connect with.
212.6M people in the U.S. watch YouTube each month.
U.S. viewers love to watch YouTube, and marketers can find and engage their core audience across this massive viewership.
On mobile devices alone, YouTube reaches more 18–34 year olds in the US than any TV network.
Marketers that want prime time reach should look no further than YouTube — and shifting budget to the platform can extend the reach of their linear buy.
YouTube is the 2nd largest search engine on the planet.
Audiences are looking to YouTube to search for and discover content and products, and marketers must make YouTube a major part of their strategy.
Viewers watch more than 1B hours of YouTube every day, which is greater than Facebook and Netflix combined.
YouTube attracts far more viewers than social networks or subscription video streaming services.
Nearly one-third of all internet users are on YouTube.
YouTube is where the lion’s share of users are watching digital video, and marketers should put their best foot forward on the platform.
More than 2B users log in to YouTube every month.
The YouTube platform attracts a massive viewing audience, and brand and agency marketers are following eyeballs to the platform.
