Viewers across demographic lines are turning to YouTube to find, connect and share video content — and marketers must meet them there.
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YouTube ads on TV screens reach 91% of light TV viewers & drive a 10% greater lift in recall than ads on linear TV.
YouTube on TV Screens is a great step into the Connected TV space, and a perfect way to extend the reach of linear buys.
On average, users watch over 250 million hours of YouTube on TV screens every day.
TV screens are a huge part of YouTube’s viewership that marketers can’t ignore.
YouTube received a dramatic 20.1% of all U.S. video ad spending in 2018.
YouTube grabs a massive amount of video ad investment as brands look to engage their consumers on the platform.
YouTube is the sleeping giant in Connected TV, with around 15% of YouTube ad views occurring on living room screens.
Many marketers put YouTube into the mobile and desktop video bucket, but that doesn’t reflect how audiences are using the platform.
Average time spent per day watching YouTube increased 9.6% in 2020 over 2019, and watchtime is forecasted to grow.
Unlike linear TV, YouTube’s viewership is climbing.
In the 2019 fiscal year, YouTube earned about $15 billion in global gross ad revenues.
YouTube is where marketers are moving their ad dollars to sieze on the massive demand for video.
YouTube will gross $4.04 in net ad revenue in 2020, over $3.43B in 2019.
Brand and agency marketers are following audience eyeballs to YouTube.
YouTube has the highest reach and viewing hours among ad-supported streaming services, and represents a quarter of all streaming watch time across both subscription and ad-supported platforms in the US.
Marketers should make YouTube their primary focus when planning their digital video strategy.
There are more than 500 hours of video uploaded to YouTube every minute.
The wealth of content on YouTube means there’s something for everybody, and marketers can use the platform’s advanced targeting features to uncover the audiences they want to connect with.
