Introducing GenAI Contextual Segments for YouTube advertising

Recipe for Success

Why Food & Beverage Brands Need Cross-Platform Video In Their Marketing Mix

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Unwrap the food and beverage space across social video platforms with Pixability’s latest report.

Food and beverage consumers don’t limit their online video viewing to a single platform — they’re connecting with like-minded audiences across the walled garden ecosystem, comparing products, finding recipes, and making brand and product decisions. Pixability’s latest report unwraps the food and beverage ecosystem across YouTube, Facebook, Instagram, Twitter, and Snapchat, to help marketers better shape their video strategies to reach and engage the consumers that matter most to them.

465B

Total views of food and beverage videos on YouTube

60%

Year-over-year growth of the food and beverage space on YouTube

62%

Of the food and beverage audience on Facebook is female

Whether viewers are gourmets, fast food fanatics, or have a sweet tooth, they’ll find the video content they’re looking for across YouTube, Facebook, Instagram, Twitter, and Snapchat.
Recipe for Success | 2017 Food & Beverage Study

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Download the highlights of Pixability's food and beverage study now. To get the full report, set up a meeting today.

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