Brand safety concerns upended marketers’ strategies in 2017 —

but in our analysis of the top 100 global brands’ performance on YouTube, we found that major advertisers are returning to the platform. Download the white paper by founder & CEO Bettina Hein to access our data-backed findings, and understand why now is not the time for brands to retreat.

3%

fewer videos published by the top 100 brands on YouTube in 2017 over the previous year

50%

of the brands that saw a decline in monthly views had resumed their activity on YouTube by September

32%

of the top 100 brands sustained uninterrupted growth in monthly viewership through 2017

We found a vast disparity in responses to the brand safety stir between brands, and even between different divisions within a single brand.

Back in Action | 2017 Brand Safety Report