An Insights Study by Pixability

While it may feel early to start thinking about the Q4 holidays, many brands are busy planning their end-of-year content strategies to reach holiday shoppers and maximize sales. And as nearly 80% of consumers say they use YouTube for shopping and/or browsing, YouTube is one platform brands can’t afford to skip this holiday season.

However, with so much content, and so many brands, vying for attention, how can you stand out? We analyzed the performance of Pixability-run YouTube ad campaigns, along with Google’s holiday trend data and public YouTube data, to uncover 4 tips and tricks for driving interest and action for your brand on YouTube. In this eBook, you’ll learn:

• Why it’s important to start your holiday content strategy early
• How to use creators to drive trust
• How to increase engagement with short-form video
• What holiday topics are trending to inspire your content production