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Introducing GenAI Contextual Segments for YouTube advertising

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Insights Report

2024 Holiday Shopping Behavior on YouTube E-Book

An Insights Study by Pixability
YouTube plays a pivotal role in holiday shopping, emerging as a dynamic and influential platform that profoundly impacts consumer behavior and purchasing decisions. The platform transforms holiday shopping from a transactional experience into an immersive journey, where individuals find inspiration, make well-informed selections, and feel a sense of camaraderie, thereby elevating its importance as a catalyst for successful holiday commerce. It is imperative that brands invest in YouTube strategy given its importance in the customer journey. In this eBook, you'll learn how to optimize your YouTube strategy for holiday shopping.
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We appreciate your interest in our insights! Please download the full report below.
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