Brand Suitability, Safety, & Performance on YouTube - What Agencies Need To Know

Developed in collaboration with GARM, this report breaks down the relationship between brand safety, brand suitability, and ad performance on YouTube. With this report, you'll understand the important steps that YouTube has taken to ensure 99% brand safety on its platform, and GARM's recently released brand suitability framework. The report also highlights what advertisers need to know for a more nuanced approach to brand safety and suitability, and how these considerations relate to performance and scale.