Get Insights Into How U.K. Consumers Are Watching YouTube & Connected TV Platforms

To understand the massive shift in how consumers are thinking about and watching digital video content, especially YouTube and Connected TV platforms, we conducted an online survey of consumers across the United Kingdom. Armed with this report, advertisers can better understand how their target audiences are engaging with YouTube and other CTV platforms, and drive a greater impact with their video advertising strategies.

64%

of U.K. consumers that have a TV subscription plan on unsubscribing within a few years

94%

of U.K. consumers say they watch YouTube, giving it the largest reach of all streaming video platforms in the U.K.

77%

of U.K. adults are watching YouTube on TV Screens