Consumer Viewing Habits Are Changing

To understand the massive shift in how consumers are thinking about and watching digital video content, especially YouTube and Connected TV platforms, we conducted an online survey of consumers across the United States. Armed with this report, advertisers can better understand how their target audiences are engaging with YouTube and other CTV platforms, and drive a greater impact with their video advertising strategies.

87%

of U.S. consumers say they watch YouTube, giving it the biggest reach of all streaming video platforms in the U.S.

75%

of consumers think they will not have a cable subscription with a few years

90%

of Millennial and Gen Z viewers watch YouTube on a TV Screen