Insights Report
How We Watch Now: U.S. Consumer Streaming Habits on YouTube and Other Connected TV Platforms
Consumer Viewing Habits Are Changing
To understand the massive shift in how consumers are thinking about and watching digital video content, especially YouTube and Connected TV platforms, we conducted an online survey of consumers across the United States. Armed with this report, advertisers can better understand how their target audiences are engaging with YouTube and other CTV platforms, and drive a greater impact with their video advertising strategies.
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