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Here’s what other brands are saying about BrandTrack…. “BrandTrack has been a tremendous resource as we continue to evolve NARS’s strategy on YouTube,” “It’s a single dashboard solution that offers comprehensive platform data and rich competitive intelligence, all of which informs our approach to brand content, influencer collaborations and media.” – Dina Fierro, Vice PresidentRead more “Loving BrandTrack?”

Join Google’s Anish Kattukaran, head of product for OTT and CTV, and Pixability CMO Matt Duffy for a look at how to take advantage of YouTube viewership on TV. You’ll find out: – Where YouTube viewership is heading – How marketers can begin to reach audiences on TV screens through YouTube – The planning approachesRead more “Pixability + YouTube: The Best Kept Secret in Connected TV”

Join Google’s Anish Kattukaran, head of product for OTT and CTV, and Pixability CMO Matt Duffy for a look at how to take advantage of YouTube viewership on TV. You’ll find out: – Where YouTube viewership is heading – How marketers can begin to reach audiences on TV screens through YouTube – The planning approachesRead more “Pixability + YouTube: The Best Kept Secret in Connected TV”

Summary There are a number of ingredients that go into delivering a successful YouTube advertising campaign. At the core, however, you need to start with great video creative and be sure you have an idea of how you define and measure impact. Google has created an ABCD approach for effective YouTube creative: Attract, Brand, Connect,Read more “Pixability + Google | Creating Truly Impactful YouTube Campaigns”

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