Download E-book: U.S. Consumer Streaming Habits On YouTube and CTV

This report unpacks the results of an online survey of U.S. adults, with a goal of gaining insights into how consumers across the country are watching YouTube and other Connected TV platforms. We wanted to understand consumer preferences around advertising and cable subscriptions, and help advertisers better understand how their target audiences are engaging with YouTube and other CTV platforms so that they can drive a greater impact with their video advertising strategies.