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Food and Beverage
Chicken of the Sea Campaign With Jessica Simpson Becomes One of the Most Talked About Campaigns of 2024
“We knew that YouTube would be a key component of the success of this launch, reaching consumers beyond the social-sphere, and attribute that to the great teamwork between the team at Chicken of the Sea, our agency partners, and Pixability.” – Amy DeMallie, Media Director | Ignited
How It Works
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First, Pixability uses GenAI to build the optimum brand suitable, contextually targeted inventory pool for the campaign.
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Then, proprietary insights are used to build the best combination of behavioral and contextual targeting for the audience.
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From here, our PixabilityONE platform can automate target segmentation and most importantly optimization – optimizing 10X what you can achieve on the native platforms.
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And optimizes 37,000 times every day – maximizing results and maintaining error free pacing.
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Campaigns powered by Pixability can show a 45% increase in suitability and performance, driving a huge decrease in wasted impressions and huge increase in efficiency.