Frost Bank’s Opt for Optimism Initiative

Founded in 1868, Frost is one of the 60 largest U.S. banks, providing a wide range of banking, investments and insurance services to businesses and individuals across Texas. Frost worked with their agency, McGarrah Jessee, to create an initiative called “Opt for Optimism,” which aimed to inspire optimism through immersive storytelling, on-the-ground activations, a 30 day optimism challenge and research results. One method of storytelling was a series of long-form videos developed by McGarrah Jessee, ranged from 30 seconds to 5 minutes long, and shared the remarkable stories of inspirational optimists. The goal was to find the best platforms to deliver this message to a broad audience and drive deep engagement with the content.