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Introducing GenAI Contextual Segments for YouTube advertising

Pixability
Pixability
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Success Story

H/L Partners With Pixability To Drive Cost-Efficient Clicks & Store Visits With YouTube Contextual Segments

Industry:

Food and Beverage

Platform:

YouTube
$.30
More Efficient CPM
50%
Campaign Clicks By PCS Ad Group
3
New Campaigns
Background

McDonald’s of Florida tasked their agency, H/L, with driving clicks and in-store sales among non-residents visiting Florida. H/L previously leveraged another third-party vendor to curate inventory for their campaigns, as well as standard YouTube behavioral targeting. However, they felt campaign performance was lacking and wanted to drive more cost-efficient clicks. To help them accomplish their goals, H/L tested Pixability’s Contextual Segments (PCS) against their current approach.

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The Strategy
The Pixability team mixed art and science to compile a custom Contextual Segment to drive cost-efficient clicks and increase visits to McDonald’s locations. To do so, we leveraged historical campaign data and contextual findings from our recent Food & Beverage study to curate inventory that performs well for Food & Drink advertisers while also focusing on content that travelers are most likely to watch (Style & Fashion, Music & Audio, Travel, Food & Drink, etc.). Pixability’s self-service model integrated into H/L’s current workflow, as the H/L team activated Pixability Contextual Segments in Google Ads with niche geotargeting within Florida to reach visitors near key McDonald’s locations.
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The Result

The result was a $.30 more efficient CPM than the campaign overall with 50% of campaign clicks being delivered by Pixability Contextual Segments ad group compared to agency behavioral breakout. The campaign also resulted in 3 new H/L campaigns from a new brand utilizing Pixability Contextual Segments due to strong test performance.

0

More Efficient CPM

0

Campaign Clicks By PCS Ad Group

0

New Campaigns

“

Pixability gives me the confidence to know we’re doing everything proactively to eliminate YouTube off target impressions and spend our client’s money appropriately and effectively to build trust.

”

Jeremy Cobb, VP of Digital Platforms

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