Success Story
Saucony + iProspect
Industry:
Platform:
Saucony and its agency, iProspect, sought to launch the Endorphin Collection of three new running shoes with a Connected TV campaign, looking to reach health, fitness, and fashion-focused consumers through the largest screen in the house, TV.
To maximize awareness and impact among their target audience, iProspect and Saucony teamed up with Pixability’s video advertising solution for a highly targeted campaign across YouTube for TV Screens, Amazon Fire TV, and Roku.
Pixability built a customized targeting strategy for each platform, and applied audience insights across YouTube, Amazon, and Roku to maximize success.
In-flight, Pixability & iProspect optimized toward the creative and targeting groups that drove the highest video completion rate, seeing the most success with fitness enthusiasts, parents, and people that recently visited shoe store websites. As a measure of success, all teams wanted to see if they were able to detect any measurable impact on purchase intent driven and search demand by the Saucony Endorphin Collection campaign, so Pixability set up brand and search impact studies and tracked purchases of Saucony products on Amazon.
The Result
0
lift in purchase consideration on Roku as measured by LoopMe
0
lift in purchase consideration on YouTube on TV Screens, as measured by Google Search Lift Study
“It’s not often that we launch three brand new shoes in a collection together, so we knew we had to think differently and reach new customers for this to be a success. We were able to do just that with Pixability’s audience and platform testing strategy, along with the proper studies to look beyond VCR. By utilizing additional metrics such as search lift and purchase intent, we were able to see a more full funnel success with this campaign.
”
Grace Smith, Digital Marketing Manager
