Saucony & iProspect Partner With Pixability To Uncover Cross-Platform Insights and Drive Massive Lift In Awareness, Intent, And Purchases

Leveraging the PixabilityONE video advertising platform and past footwear campaign data, Pixability developed a highly segmented, full-funnel strategy that positioned CTV (including YouTube for TV Screens) campaigns to drive product awareness alongside lower-funnel, direct response campaigns on YouTube to move the needle on search, purchase intent, and conversions across the three launches.

Based on Saucony’s core persona of fashion-conscious runners, Pixability created a unified strategy across YouTube, Amazon Fire TV, and Roku that targeted audiences around interests and affinities in health and fitness, including exercise equipment, running gear, fitness classes, and more. In-flight, Pixability uncovered insights into how specific audiences on each platform engaged with the brand’s many different creative assets, and executed more than 143K optimizations on YouTube alone to drive performance throughout the funnel. While the PixabilityONE platform performs many optimizations automatically, the team also unearthed learnings about Saucony’s audience’s behaviors that could be applied across platforms — for example, Pixability saw that audiences interested in ‘Post Workout & Recovery Products’ drove some of the highest purchase rates on Amazon, Pixability layered in custom behavioral targeting to reach people searching for protein bars, protein powders, and other post-workout/recovery items on YouTube. Pixability’s campaigns also paired high-performing contextual and behavioral data to maximize impact -- including the implementation of sequential remarketing through Bumper ads on YouTube to drive ad recall, and using TrueView for Action ads to motivate viewers to click through to the Saucony site and purchase.