Recently, we surveyed media agency executives on what they thought were the most important considerations in YouTube advertising, and brand safety and ad performance stood out as the two most important areas to focus on when working with third parties. Brand suitability, on the other hand, while still important, wasn’t seen as quite as importantRead more “What Every Marketer Needs To Know About Brand Safety, Suitability, And Performance on YouTube”
Tag Archives: ad performance
5 Tips To Elevate Your YouTube Strategy This Holiday Season
As the marketing world finalizes holiday planning for 2021, we wanted to share some best practices to help bring your YouTube campaigns to the next level. Whether you’re executing campaigns yourself, or working with a third party partner, it’s important to understand how you can avoid common mistakes and pitfalls when running YouTube campaigns. HereRead more “5 Tips To Elevate Your YouTube Strategy This Holiday Season”
