As more and more viewers turn to video platforms, these platforms are racing to deliver the best viewing and advertiser experiences — and rolling out new targeting strategies, ad products, and features to beat the competition. Our analysts are always on top of changes across the dominant video platforms — here’s the latest updates thatRead more “Here’s the latest video advertising capability updates from YouTube, Facebook, and Amazon”
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The Impact of Skippable Video Ads on Brand Lift
At first glance, skippable ads may seem like a strange concept, especially to TV-loyal advertisers. But TrueView ads, YouTube’s skippable ad format, are a win-win for both advertisers and audiences — viewers can skip ads that aren’t relevant to them, and advertisers only pay to reach audiences that stay tuned for 30 seconds (or theRead more “The Impact of Skippable Video Ads on Brand Lift”
