Audiences are hungry for food and beverage content on YouTube, with the space clocking in at over 2.3 trillion total views to date across 27M videos and 937K channels. It’s the fifth largest category on YouTube, and growing at 24% year-over-year, making it a critical component of food and beverage advertiser strategies. It’s especially importantRead more “4 Insights On Packaged Food Content That Food & Beverage Advertisers Should Know”
Tag Archives: Advertising Strategies
Ascending API+ Angles in Advertising
Yesterday, we were thrilled to join our partners Mindshare and Givsly in sponsoring a panel where media professionals from the GroupM network shared their perspectives on their professional experiences as members of the Asian American and Pacific Islander community. Presented live and virtually from Mindshare HQ in New York City, “Ascending API+ Angles in Advertising”Read more “Ascending API+ Angles in Advertising”
Consumer Viewing Preferences Are Changing – Are You Ready?
We’re in the midst of a seismic shift in how consumers are watching video content. Connected TV platforms and streaming services have completely changed consumers’ video consumption, and as a result, many consumers are reevaluating their cable and satellite TV subscriptions. To help advertisers understand exactly how audiences are watching video, we surveyed more thanRead more “Consumer Viewing Preferences Are Changing – Are You Ready?”
