I’m not sure whether I love or hate the term “walled garden,” but I guess it fits the bill when the market is trying to bucketize YouTube, Facebook, Instagram, and Twitter into something different from open web and television. What I do love, though, is what one finds in walled gardens: audiences. Dear brand champion,Read more “Pixability v4 Just Changed the Video Advertising Business and Why Walled Gardens Matter”
Tag Archives: advertising
5 Keys to Optimal Video Ad Performance on YouTube
Online video viewership is exploding as audiences adapt to a mobile world where the content they demand is only a few taps away. 18% of the total U.S. population has never signed up for cable, according to a recent study by Forrester Research, making online video a critical component of reaching this online audience. WhileRead more “5 Keys to Optimal Video Ad Performance on YouTube”
CES 2016: Video, Drones, VR
CES is not just about electronics anymore. It’s now one of the biggest events of the year for the marketing and ad industries as well. Over 5,000 people from the industry (out of a total of about 175k CES attendees) converged on Las Vegas to see the latest trends, set up meetings and go toRead more “CES 2016: Video, Drones, VR”
Walled Garden, Millennials Lead Media Dynamic In 2016
2015 brought with it an interesting dynamic in the media industry — on one hand, consolidation, with an M&A uptick as the Goliaths swallow up smaller successful ad tech businesses. On the other, fragmentation, with ad tech players large and small fighting harder — and smarter — for a larger share of the digital ecosystem.Read more “Walled Garden, Millennials Lead Media Dynamic In 2016”
Spooky Pranks, Candy & Mistletoe – YouTube Branded Videos of the Week
Competition is fierce around the holidays, as marketers across industries aim to take advantage of consumer excitement with new seasonal content. This Halloween is no exception, with brands from Crest to Ford vying for the spotlight. Or take Gap, who chose to bypass costumes and candy and jump right to turkey and mistletoe instead. HereRead more “Spooky Pranks, Candy & Mistletoe – YouTube Branded Videos of the Week”