We’re witnessing a massive transformation in the way consumers watch video content. The proliferation of digital streaming platforms has completely upended the traditional linear TV model, transforming consumer viewing habits and how consumers watch their favorite content. To understand this shift in how consumers are thinking about and watching digital video content, especially YouTube andRead more “Landmark New Report Shows Consumers’ Viewing Habits are Shifting to YouTube and Connected TV”
Tag Archives: Amazon Fire TV
3 Tips For Driving Impact Through Connected TV Advertising: Takeaways from Pixability’s Partnership With Saucony & iProspect
More and more consumers are cutting the cable cord, but they’re still looking to watch video content at home — and as a result, Connected TV viewership is soaring. As advertisers follow audiences to Connected TV platforms, however, they’re realizing that driving an effective and unified strategy across different platforms can present a challenge. Recently,Read more “3 Tips For Driving Impact Through Connected TV Advertising: Takeaways from Pixability’s Partnership With Saucony & iProspect”
Digiday Names Pixability Best Buy-Side Programmatic Platform of 2021
Pixability was recently named the Best Buy-Side Programmatic platform at the 2021 Digiday Technology Awards. The award was given specifically for driving a measurable impact on Connected TV platforms for our client, Saucony. Connected TV platforms are attracting audiences and ad dollars, but the space is complex and evolving — creating challenges for marketers thatRead more “Digiday Names Pixability Best Buy-Side Programmatic Platform of 2021”
Pixability Makes The Inc. 5000 List For The 7th Consecutive Year
Inc. Magazine announced the 2021 list of America’s fastest-growing private companies today, and we’re proud to again be included on the list. It marks our 7th year in a row that we’ve been included on the Inc. 5000 list, an incredible achievement considering that only a select few companies make the list twice. 2020 wasRead more “Pixability Makes The Inc. 5000 List For The 7th Consecutive Year”
How YouTube Spending Will Change In 2021, According To Media Agencies
A lot changed in 2020 — including our media consumption habits. To understand how agencies are adapting to this changing video landscape, and unpack industry pains around YouTube and Connected TV advertising, our insights team conducted an online survey among hundreds of U.S.-based media agencies. Here’s what we found: TV Dollars Will Go To YouTubeRead more “How YouTube Spending Will Change In 2021, According To Media Agencies”
Confused by Connected TV? Here’s Where Marketers Need To Start
We’re in the middle of a massive shift in video viewing as more and more audiences flock to Connected TV platforms to replace or supplement their linear TV watching. It’s leaving a lot of marketers scrambling to catch up. But this moment is a huge opportunity, as Connected TV platforms are vastly expanding access, scale,Read more “Confused by Connected TV? Here’s Where Marketers Need To Start”
Amazon Fire TV Advertising + YouTube: A Match Made In Heaven For Independent Agencies
Connected TV viewing is through the roof YouTube and Amazon Fire TV ad strategies complement each other perfectly Independent agencies can gain first-mover advantage by bringing their YouTube strategies to Amazon, and leverage the deep retail insights and strong viewership on Fire TV screens As someone who recently led growth for an independent agency, andRead more “Amazon Fire TV Advertising + YouTube: A Match Made In Heaven For Independent Agencies”
