Social video platforms are always innovating, adding (or borrowing) features to outmaneuver their rival platforms. After all, the hustle for audience eyeballs — and ad dollars — is only getting more intense. Here are the key updates from the video platforms that you need to know about: YouTube Watch out, cable: YouTube is coming forRead more “The Latest Social Video News: YouTube TV App, Snapchat Audience Targeting Tools, and More”
Tag Archives: Amazon
What You Missed at CES 2017: A Digital Floor Tour
CES is the world’s largest gadget trade show, this year attracting about 175,000 attendees. In the last few years, CES has developed into one of the top marketing and advertising events, with roughly 5,000 representatives from brands, agencies, ad tech vendors, and platforms descending on the Vegas strip to catch up on the latest techRead more “What You Missed at CES 2017: A Digital Floor Tour”
Your Complete Guide to the OTT Video Ecosystem
We know YouTube, Facebook, Instagram, and Twitter dominate the social video ecosystem, attracting the lion’s share of views and ad dollars. In 2015, Google’s ad revenue grew by 22%, Facebook’s ad revenue increased by 67%, and together, they accounted for the vast majority of growth in the digital ad industry1. However, there are several growingRead more “Your Complete Guide to the OTT Video Ecosystem”
Black Friday/Cyber Monday YouTube 2014
The 2014 holiday retail season kicked off this year with a bang during Thanksgiving week’s annual Black Friday and Cyber Monday. This year, YouTube was a central part of the fray. After all the dust settled following weekend sales, Pixability compiled data around the top 100 retail brands who showed up to this year’s holidayRead more “Black Friday/Cyber Monday YouTube 2014”
Time To Reconsider Your Hosting Strategy – YouTube For Brands
I just read yet another rather ill-conceived article about YouTube for brands. What caught my attention this time was the shaky foundation of this particular argument. It was based around a pretty infographic that reflected survey-based, non-quantitative data. Haven’t we been here before? You shouldn’t use YouTube because the analytics simply aren’t there. Not true.Read more “Time To Reconsider Your Hosting Strategy – YouTube For Brands”