Last month saw the introduction of YouTube Red, a $9.99 monthly subscription service that allows users to watch videos offline, play videos in the background, access exclusive content from YouTube’s most prolific creators, and – perhaps most importantly – watch videos without interruptions from advertisements. YouTube Red’s concept of premium content that’s only available to payingRead more “Will the industry see red over YouTube’s latest offering?”
Tag Archives: Andreas Goeldi
From CES’s Floor: Pixability’s CTO Reports Back on 2015 Tech
CES is not just about electronics anymore. It’s now one of the biggest events of the year for the marketing and ad industries as well. Over 5,000 people from the industry converged on Las Vegas to see the latest trends, set up meetings and go to parties. Industry publication AdWeek released a well-informed article aboutRead more “From CES’s Floor: Pixability’s CTO Reports Back on 2015 Tech”
Google I/O 2014: Google wants to own the living room. And your wrist.
If you still think of Google as primarily a search engine company, you’re missing most of the story. The search giant now provides products and technology components for most aspects of our digital lives, not least for the consumption of video. This became clear to the attendees of I/O, Google’s annual developer conference that tookRead more “Google I/O 2014: Google wants to own the living room. And your wrist.”
How Mobile Changes Ad Viewership on YouTube | Part 2
Last week, I discussed how the shift in viewing behavior has had a huge impact on online video consumption. This week we will look at how YouTube ads work differently on mobile devices and share recommendations for YouTube marketers who want to optimize their strategy for mobile. Mobile viewers skip ads more often Our analysis ofRead more “How Mobile Changes Ad Viewership on YouTube | Part 2”
How Mobile Changes Viewer Behavior on YouTube
It’s no secret: We all spend more time than ever looking at smartphone and tablet screens. According to eMarketer, more than half of the U.S. population owns a smartphone, and 44% use a tablet. For many people a mobile device is now their primary way of accessing the Internet. This shift in behavior has aRead more “How Mobile Changes Viewer Behavior on YouTube”