Recently, we surveyed media agency executives on what they thought were the most important considerations in YouTube advertising, and brand safety and ad performance stood out as the two most important areas to focus on when working with third parties. Brand suitability, on the other hand, while still important, wasn’t seen as quite as importantRead more “What Every Marketer Needs To Know About Brand Safety, Suitability, And Performance on YouTube”
Tag Archives: audience targeting
User-Generated Context and Ad-Funded Connected TV
The Pixability Ad Legends video series is back for episode 2, and this was another fun one for me. The series is all about chatting with some of the best and brightest in the advertising industry, and in this episode I had the great pleasure of sitting down with former Chief Digital Officer of GroupM,Read more “User-Generated Context and Ad-Funded Connected TV”
Here’s How Viewers Are Turning To Halloween Content
As the leaves change their color, and the nights grow longer, it’s clear that Halloween season is upon us. And consumers are getting ready for the big night by turning to the world’s second largest search engine: YouTube. The video streaming domain has become the place for consumers to research creepy costumes, macabre makeup, andRead more “Here’s How Viewers Are Turning To Halloween Content”
Unify your video advertising with the world’s first self-serve solution for YouTube, Facebook, and Instagram
Audience eyeballs and ad dollars are increasingly moving to Google and Facebook — in fact, GroupM estimates that the duopoly attracted 84% of digital advertising dollars in 2017 — but managing video campaigns across these platforms remains a significant challenge for advertisers. Dissimilar ad formats, creative sizes, view definitions, and targeting parameters mean that advertisersRead more “Unify your video advertising with the world’s first self-serve solution for YouTube, Facebook, and Instagram”
No more silos: Why marketers must holistically measure performance across video platforms
Agency marketers have a measurement problem. For too long, the advertising industry has been managing and measuring video campaigns in silos. One agency team may manage Facebook video buys, while another team — that might sit on the opposite end of the building — handles the YouTube campaigns. Strategies might be shared in an initialRead more “No more silos: Why marketers must holistically measure performance across video platforms”
How to get the most out of Facebook and Instagram video advertising
Advertising on social video platforms has never been more sophisticated. Marketers have a host of unique targeting options available to them on YouTube, Facebook, Instagram, and Twitter, and almost limitless potential to reach and engage their audience precisely and at scale. Though the platforms are increasingly mirroring each other’s product features, there are differences betweenRead more “How to get the most out of Facebook and Instagram video advertising”
Video Advertising 101: Cookie Targeting
Across the advertising technology industry, the term ‘cookie’ continues to be used in increasingly inaccurate and confusing ways. Some vendors contrast ‘cookie-based’ with ‘people-based’ approaches to targeting, which is misleading to some extent because both technologies only work in combination. Simply put, a cookie is the basic technical method a web browser uses to identifyRead more “Video Advertising 101: Cookie Targeting”
A New Standard for Audience Targeting
Audience targeting is essential for every advertiser — if the message isn’t reaching the right set of consumers, the campaign cannot make the desired impact. But sophisticated audience targeting is complex, time consuming, and difficult to scale. The vast array of targets available on and across platforms makes linking them together difficult for the humanRead more “A New Standard for Audience Targeting”
