YouTube videos aren’t always re-purposed television commercials. In fact, usually they shouldn’t be. Burberry’s latest four-minute video conveys the perfect luxury holiday tone, while McDonald’s is effectively leveraging YouTube to dispel myths about its food. Brands can tell a full story on YouTube, unlike on television. Skeptical? Watch this week’s Videos of the Week. 1.Read more “From Burberry to McDonald’s & everything in between: YouTube Video Analysis”
