On social video platforms, beauty is booming, and one sub-category in particular is rapidly building momentum: diverse beauty. While beauty brands have largely marketed toward women in the past, male, transgender, or gender-nonconforming beauty creators command massive audiences online today, and these creators are turning that influence into partnerships with beauty brands. Pixability’s data showsRead more “On YouTube, the Diverse Beauty Space is Thriving”
Tag Archives: beauty advertising
It’s Time for a Makeover: Pixability’s 2016 Beauty Study
We’ve given our annual Beauty Study a dramatic makeover. Beauty creators are extending their influence beyond YouTube, producing video content across Facebook, Instagram, Twitter, Snapchat, and Pinterest — and beauty audiences are following them there. It’s no longer enough for beauty brands to only advertise on YouTube — they must meet beauty audiences where, when,Read more “It’s Time for a Makeover: Pixability’s 2016 Beauty Study”
