The gym is no longer where people go to simply work out — now, fitness centers are where consumers socialize, and are a central component of their lifestyle. This has spurred a growing convergence of the wellness, beauty, and fashion sectors. The athleisure industry raked in $44B in 2016, and is projected to grow toRead more “Athleisure and active beauty are converging — Marketers, will you take advantage of their parallel rise?”
Tag Archives: beauty on YouTube
Beauty on YouTube 2015: Brands are stepping up their YouTube game
Last year, Pixability published Beauty on YouTube: How YouTube is Radically Transforming the Beauty Industry and What That Means for Brands. The findings contained in Pixability’s 2014 Beauty on YouTube study became a call to action for many of the world’s leading beauty brands, who were surprised to discover that independent beauty content creators onRead more “Beauty on YouTube 2015: Brands are stepping up their YouTube game”
YouTube’s Radical Transformation of the Beauty Industry
Today is a momentous day. No, I’m not talking about the Seattle Seahawks’ recent Super Bowl victory. That was more of a blowout than a major event. After five months of data gathering and analysis using Pixability’s big data video software, today our marketing team launched our study “Beauty on YouTube: How YouTube is RadicallyRead more “YouTube’s Radical Transformation of the Beauty Industry”
Vote For YouTube Presentations At SXSW 2013
At SXSW 2013, Pixability turned the YouTube and video marketing world upside down with a blunt, no-holds-barred presentation that attacked the notion of viral video. It was considered by many to be the best presentation at this prestigious event. As you know, we shared the event video and materials with our Pixability community. For nextRead more “Vote For YouTube Presentations At SXSW 2013”