We’ve given our annual Beauty Study a dramatic makeover. Beauty creators are extending their influence beyond YouTube, producing video content across Facebook, Instagram, Twitter, Snapchat, and Pinterest — and beauty audiences are following them there. It’s no longer enough for beauty brands to only advertise on YouTube — they must meet beauty audiences where, when,Read more “It’s Time for a Makeover: Pixability’s 2016 Beauty Study”
Tag Archives: beauty study
Beauty on YouTube 2015: Brands are stepping up their YouTube game
Last year, Pixability published Beauty on YouTube: How YouTube is Radically Transforming the Beauty Industry and What That Means for Brands. The findings contained in Pixability’s 2014 Beauty on YouTube study became a call to action for many of the world’s leading beauty brands, who were surprised to discover that independent beauty content creators onRead more “Beauty on YouTube 2015: Brands are stepping up their YouTube game”
YouTube Beauty and the Future of Digital Marketing
Those of you familiar with Pixability know we’re really a technology company. With all the YouTube strategy, marketing, and advertising work we do with big brands, it’s easy to forget that there’s a whole lot of computing power and big data behind it all. We regularly step back and turn our technology on a broaderRead more “YouTube Beauty and the Future of Digital Marketing”
YouTube’s Radical Transformation of the Beauty Industry
Today is a momentous day. No, I’m not talking about the Seattle Seahawks’ recent Super Bowl victory. That was more of a blowout than a major event. After five months of data gathering and analysis using Pixability’s big data video software, today our marketing team launched our study “Beauty on YouTube: How YouTube is RadicallyRead more “YouTube’s Radical Transformation of the Beauty Industry”