The 2021 holiday season is already in high gear, with many retailers launching Black Friday and Cyber Monday promotions in advance of their usual schedule. It’s a challenging time for marketers made even more difficult as the world finds itself still reeling from the enduring impacts of COVID-19. From changes in consumer behavior, to increasedRead more “How To Drive Maximum Results On YouTube This Holiday Season”
Tag Archives: best practices
Brand Suitability On YouTube Is Not “Set it And Forget it”
Lately in the ad industry, we have seen brands and agencies more focused on brand suitability and performance than simply brand safety. Safety is table stakes, and expected on every campaign, but suitability is more nuanced and a key driver of performance. However, the biggest mistake we’re seeing made in the industry is many marketersRead more “Brand Suitability On YouTube Is Not “Set it And Forget it””
Best Practices for Navigating YouTube Strategies During These Difficult Times
During this very difficult time, we have been getting many questions from agencies and brands about what they should do with their YouTube advertising campaigns. Depending on the industry and situation, we are seeing some advertisers pause to rethink their strategy, and others continuing forward. Regardless of the path each advertiser takes, we have suggestionsRead more “Best Practices for Navigating YouTube Strategies During These Difficult Times”
How Agencies Should Approach YouTube for TV Screens in 2020
– Agency marketers can take advantage of the massive growth in CTV audiences, and YouTube for TV Screens makes that happen – Bigger is better when it comes to creative – Agencies should refresh their creative approach to make the most of TV screen audiences In a past life, I led the growth strategy ofRead more “How Agencies Should Approach YouTube for TV Screens in 2020”
