This perspective originally appeared on AdExchanger on February 19th, 2018. The digital advertising industry needs to move away from the incendiary headlines toward a more nuanced perspective of brand safety. Marketers should not view the issue as a binary where there are only two clear answers — brand-safe or non-brand-safe — but instead invest inRead more “Understanding Brand Appropriateness Marketers Need A Deeper Understanding of Context And Impact”
Tag Archives: brand appropriateness
Why you need more than a band-aid for brand suitability
No CMO wants to wake up and see their brand called out in the press for serving ads against unsavory content. Ensuring brand safety is rightfully a top priority for digital marketers, but more often than not, it’s framed as a simple black and white issue. But it’s far from a binary. Marketers must changeRead more “Why you need more than a band-aid for brand suitability”
