When we recently conducted a survey of U.S. consumers and asked about how they watch video content, only 25% of U.S. consumers believed that they’d have a cable or satellite TV subscription in the next few years. So where are these consumers watching video content? For many, the answer is Connected TV platforms. In fact,Read more “Announcing A New Contextual Data Solution For Brand Suitability and Transparency Across CTV”
Tag Archives: brand safety
Webinar Recap: The State of Play on CTV
Last month, executives from across the advertising industry shared their insights during the virtual Connected TV Advertising Summit, presented by VideoNuze. In our session, Chief Product Officer Jackie Swansburg Paulino joined Trevor Buchmayr (Head of U.S. Programmatic, PHD), Jen Soch (Executive Director, Channel Solutions, GroupM), and Anthony Susi (Director, Marketplace Development, Xandr) for a fascinatingRead more “Webinar Recap: The State of Play on CTV”
2022 Predictions: DE&I, YouTube, CTV, And Brand Suitability Will Be Top-Of-Mind
With 2022 right around the corner, we asked around the industry for predictions on advertising trends and strategies for the new year. Overall, there’s a big focus on the growing overlap of YouTube and Connected TV, as well as the increasing importance of diversity, equity and inclusion initiatives on advertising and content strategies. More andRead more “2022 Predictions: DE&I, YouTube, CTV, And Brand Suitability Will Be Top-Of-Mind”
4 Key Takeaways From The Connected TV Advertising Brand Suitability Summit
VideoNuze recently hosted the industry’s first-ever conference that focused on the overlap of Connected TV, brand suitability strategies, and how diversity, equity, and inclusion initiatives have become a critical component of advertiser strategies. The conference was a huge success, with 32 executives from UM, GroupM, Publicis Groupe, and other global media agencies sharing their hands-onRead more “4 Key Takeaways From The Connected TV Advertising Brand Suitability Summit”
[INFOGRAPHIC] 5 Ways YouTube Content Can Be Safe, But Not Suitable For Your Advertising Strategy
Over the past few years, YouTube has aggressively rolled out new updates and features to ensure advertiser safety. They have expanded their machine learning and human review process, launched three inventory modes to suit advertiser’s safety goals, and raised the bar for monetizing channels. As a result, the Global Alliance for Responsible Marketing’s (GARM) AggregatedRead more “[INFOGRAPHIC] 5 Ways YouTube Content Can Be Safe, But Not Suitable For Your Advertising Strategy”
What Every Marketer Needs To Know About Brand Safety, Suitability, And Performance on YouTube
Recently, we surveyed media agency executives on what they thought were the most important considerations in YouTube advertising, and brand safety and ad performance stood out as the two most important areas to focus on when working with third parties. Brand suitability, on the other hand, while still important, wasn’t seen as quite as importantRead more “What Every Marketer Needs To Know About Brand Safety, Suitability, And Performance on YouTube”
Celebrating Latinx Heritage Month & Supporting Latinx Creators On YouTube
Happy National Latinx Heritage Month! At Pixability, one way we’re observing this month is by advocating for more inclusive advertising strategies. Part of our mission in developing video ad technology is to help advertisers support those that align with their own values. There are so many great creators and artists on YouTube that we believeRead more “Celebrating Latinx Heritage Month & Supporting Latinx Creators On YouTube”
Highlight Reel: How Agencies Can Drive Brand Safety, Suitability, And Performance On YouTube
Last week, we held a webinar with Adweek that took a look at how marketers can develop smarter YouTube strategies to balance brand safety, suitability, and performance. Pixability’s Chief Product Officer Jackie Paulino led the discussion, joined by our friends and brand safety experts Rob Rakowitz, Initiative Lead at GARM and John Montgomery, EVP ofRead more “Highlight Reel: How Agencies Can Drive Brand Safety, Suitability, And Performance On YouTube”
5 Tips To Elevate Your YouTube Strategy This Holiday Season
As the marketing world finalizes holiday planning for 2021, we wanted to share some best practices to help bring your YouTube campaigns to the next level. Whether you’re executing campaigns yourself, or working with a third party partner, it’s important to understand how you can avoid common mistakes and pitfalls when running YouTube campaigns. HereRead more “5 Tips To Elevate Your YouTube Strategy This Holiday Season”
Pixability Makes The Inc. 5000 List For The 7th Consecutive Year
Inc. Magazine announced the 2021 list of America’s fastest-growing private companies today, and we’re proud to again be included on the list. It marks our 7th year in a row that we’ve been included on the Inc. 5000 list, an incredible achievement considering that only a select few companies make the list twice. 2020 wasRead more “Pixability Makes The Inc. 5000 List For The 7th Consecutive Year”
