In our latest episode of the Ad Legends video series, we’re so excited to welcome the one and only Tony Weisman. Formerly the CMO of Dunkin’ and CEO of Digitas, the long time friend and adviser of Pixability hopped on a call with me to chat about his own career move from the agency sideRead more “Former CMO Of Dunkin’ Chats About Where YouTube Fits Into Media Strategies”
Tag Archives: brand safety
Using The New GARM Framework To Evolve Strategies on Brand Suitability, Safety, and Performance
The conversation around brand safety and suitability is evolving. Just three years ago, agency strategies were all about defense — keeping client ads away from harmful content. Today, we’re seeing the conversation move beyond safety and toward a deeper understanding of how suitable an environment is for a specific advertiser. When we talk with agencies,Read more “Using The New GARM Framework To Evolve Strategies on Brand Suitability, Safety, and Performance”
What’s Considered Brand Suitable Can Change In A Day
In January, Sephora got a rude awakening about how quickly the “brand suitability” of a YouTube channel can change in a short amount of time. The brand had partnered with a beauty influencer with over 1.4 million subscribers, Amanda Ensing, for sponsored content on her YouTube channel — which at first blush, looked like theRead more “What’s Considered Brand Suitable Can Change In A Day”
All Media Should Be Performance Media – The Pixability Ad Legends Series, featuring Jeremy Cornfeldt
We’re kicking off a new video series here at Pixability, where each month we’re talking to some of the best and brightest in the advertising industry. To start things off, I sat down with iProspect CEO Jeremy Cornfeldt for a quick chat on everything performance and brand suitability on YouTube and Connected TV. Jeremy sharedRead more “All Media Should Be Performance Media – The Pixability Ad Legends Series, featuring Jeremy Cornfeldt”
Brand Suitability On YouTube Is Not “Set it And Forget it”
Lately in the ad industry, we have seen brands and agencies more focused on brand suitability and performance than simply brand safety. Safety is table stakes, and expected on every campaign, but suitability is more nuanced and a key driver of performance. However, the biggest mistake we’re seeing made in the industry is many marketersRead more “Brand Suitability On YouTube Is Not “Set it And Forget it””
3 Things I Heard From Brand Marketers At Masterclass Atlanta
If you’re a digital marketer for a brand and you haven’t checked out a Digital Marketing Masterclass from Masterclassing, I highly recommend them. The folks at Masterclassing get 30-40 brand marketers from a given region in a room for breakfast, and then have 4-5 sponsors who each give a 10-minute pitch of sorts, explaining howRead more “3 Things I Heard From Brand Marketers At Masterclass Atlanta”
How Marketers Can Scale Brand-Safe Video Performance Across YouTube, Facebook, and Instagram
Today, marketers are laser-focused on preserving their brand’s reputation online. But brand safety controls like simple whitelists can limit reach and impact — and many marketers are finding their campaigns are suffering. Can marketers balance both brand safety and scale? Yes — and Pixability teamed up with DoubleVerify for a webinar to unpack exactly how.Read more “How Marketers Can Scale Brand-Safe Video Performance Across YouTube, Facebook, and Instagram”
How Marketers Are Approaching Digital Video: Performance And Measurement Remain Primary Pain Points
To maximize the impact of their clients’ video spend, marketers must stay on top of the rapid pace of change in the evolving digital video space. To understand what matters to marketers through this year and beyond, Pixability commissioned a survey to gather insights from across the industry, and analyzed the results. Our goal wasRead more “How Marketers Are Approaching Digital Video: Performance And Measurement Remain Primary Pain Points”
A View From La Croisette: Cannes Lions 2018
Last week, the Pixability team headed to the South of France for the annual pilgrimage to Cannes Lions. With estimates ranging from 10-30% fewer attendees than previous years, the 2018 Cannes Lions festival definitely saw a lighter crowd. However, the ebbing popularity may have contributed to the event being one of the most productive I’veRead more “A View From La Croisette: Cannes Lions 2018”
Understanding Brand Appropriateness Marketers Need A Deeper Understanding of Context And Impact
This perspective originally appeared on AdExchanger on February 19th, 2018. The digital advertising industry needs to move away from the incendiary headlines toward a more nuanced perspective of brand safety. Marketers should not view the issue as a binary where there are only two clear answers — brand-safe or non-brand-safe — but instead invest inRead more “Understanding Brand Appropriateness Marketers Need A Deeper Understanding of Context And Impact”
