No CMO wants to wake up and see their brand called out in the press for serving ads against unsavory content. Ensuring brand safety is rightfully a top priority for digital marketers, but more often than not, it’s framed as a simple black and white issue. But it’s far from a binary. Marketers must changeRead more “Why you need more than a band-aid for brand suitability”
Tag Archives: brand safety
Break Down the Response to the Brand Safety Stir with Pixability’s White Paper
In our annual analysis of how the top 100 global brands (per Interbrand’s report) performed on YouTube, we took a hard look at how this year’s brand safety issue played out on the platform. These top brands published a total of 3% fewer videos in 2017 than last year, but that didn’t slow audience engagementRead more “Break Down the Response to the Brand Safety Stir with Pixability’s White Paper”
Ad Tech Around the World: VidCon & Cannes Recap
Last week, the advertising industry descended upon the South of France for the Cannes Lions Festival of Creativity, and halfway around the world, creators, fans and ad industry execs converged at VidCon. Both events serve as a barometer for online video and ad tech, with announcements and panels that gauge where the industry at largeRead more “Ad Tech Around the World: VidCon & Cannes Recap”
Brand Suitability and YouTube
Several brands have recently made headlines by announcing their suspension of YouTube advertising campaigns due to brand safety concerns. Like any platform with user generated content, there will always be some content that may not be desirable for a specific brand, but brand safety on YouTube is undeniably very high. And despite the current industryRead more “Brand Suitability and YouTube”
