To connect with consumers today, you must create authentic and genuine content. And this means working with creators. The creator economy has grown nearly 120% in the last two years, which is great news for brands as this authentic content attracts views and engagement and drives sales. We expect creator and influencer marketing to growRead more “How to Keep Your Campaigns Brand Suitable in a Growing Creator Economy”
Tag Archives: brand suitability
Your Brand Suitability Solution Claims to be Based on AI, But is it?
With 500 hours of content uploaded to YouTube every minute, it is impossible for humans alone to keep up with the various nuances of brand suitability of each brand. When you don’t get it right, the toll can be great: Most – if not all – brand suitability solutions deliver some form of protection forRead more “Your Brand Suitability Solution Claims to be Based on AI, But is it?”
CES 2023 Recap
Last week, our team members were thrilled to attend CES (Consumer Electronics Show) 2023 in Las Vegas. It was the first in-person CES in three years! It was great to connect with clients, partners, and industry colleagues at the biggest event of the year to showcase the latest in technology, with a focus on theRead more “CES 2023 Recap”
Announcing A New Contextual Data Solution For Brand Suitability and Transparency Across CTV
When we recently conducted a survey of U.S. consumers and asked about how they watch video content, only 25% of U.S. consumers believed that they’d have a cable or satellite TV subscription in the next few years. So where are these consumers watching video content? For many, the answer is Connected TV platforms. In fact,Read more “Announcing A New Contextual Data Solution For Brand Suitability and Transparency Across CTV”
ExchangeWire’s TraderTalk TV: Ensuring Brand Suitability on Connected TV
Last week, our Chief Product Officer Jackie Swansburg Paulino appeared on ExchangeWire’s TraderTalk TV to discuss the explosive growth of the Connected TV ecosystem, and how advertisers can ensure their strategies remain brand suitable on CTV platforms. During the episode, Jackie discusses: Big issues around brand suitability across the Connected TV universe While the vastRead more “ExchangeWire’s TraderTalk TV: Ensuring Brand Suitability on Connected TV”
Pixability Makes The Inc. 5000 List For The 8th Year In A Row
Today, we’re proud to announce that Pixability has again made the Inc. 5000 list of the fastest-growing private companies in the country. This is the 8th consecutive year that we’ve made the list, which is not only an amazing achievement, but a testament to how our company has continued to innovate and grow. Few companiesRead more “Pixability Makes The Inc. 5000 List For The 8th Year In A Row”
Webinar Recap: The State of Play on CTV
Last month, executives from across the advertising industry shared their insights during the virtual Connected TV Advertising Summit, presented by VideoNuze. In our session, Chief Product Officer Jackie Swansburg Paulino joined Trevor Buchmayr (Head of U.S. Programmatic, PHD), Jen Soch (Executive Director, Channel Solutions, GroupM), and Anthony Susi (Director, Marketplace Development, Xandr) for a fascinatingRead more “Webinar Recap: The State of Play on CTV”
Join Pixability For A Discussion On The State Of Connected TV
Audiences continue to flock to Connected TV platforms, with eMarketer predicting that CTV advertising budgets will grow to $34B by 2025. To help marketers understand the rapid evolution of the CTV advertising landscape, VideoNuze is hosting the Connected TV Advertising Summit on June 14th and 15th. The two-day event will include virtual sessions from adRead more “Join Pixability For A Discussion On The State Of Connected TV”
Celebrating Black History Month & Supporting Black Creators on YouTube
Amazing communities continue to flourish on YouTube, including many Black creators that are making content around art, activism, gaming, parenting, photography, and more. And brands and agencies that want to make a positive impact on the world while reaching and engaging their target audiences should support the Black community on the platform. However, we sometimesRead more “Celebrating Black History Month & Supporting Black Creators on YouTube”
2022 Predictions: DE&I, YouTube, CTV, And Brand Suitability Will Be Top-Of-Mind
With 2022 right around the corner, we asked around the industry for predictions on advertising trends and strategies for the new year. Overall, there’s a big focus on the growing overlap of YouTube and Connected TV, as well as the increasing importance of diversity, equity and inclusion initiatives on advertising and content strategies. More andRead more “2022 Predictions: DE&I, YouTube, CTV, And Brand Suitability Will Be Top-Of-Mind”
